The CQUniversity Cairns Taipans are proud to officially launch their All For Cairns campaign – the new mission statement, brand identity and rally cry for Cairns’ only national sporting team.
As a community-owned club, the Taipans dedicate an unprecedented amount of hours back to the city that supports them, with the team set to surpass 1000 hours of community activities for a third straight season.
All For Cairns was conceptualised to promote this commitment, which will continue to include regular visits to schools and libraries, activations within the community, support of local charities and appearances at local events.
Cairns Taipans CEO Mark Beecroft said the All For Cairns theme has been introduced to illustrate how well engrained the club is with the regional Queensland city.
“The Taipans are All For Cairns. From the Board, to the front office, coaching staff and playing group, everyone is dedicated to serving the community and ensuring that they represent this city proudly on a national scale,” he said.
“There is a genuine consensus across each of the players and the coaches that being involved with the Cairns Taipans goes beyond just playing basketball.
“Success on the court is important, but they all authentically want to be a positive role models in this community, and they value the responsibility that comes with that.”
All For Cairns will be a regular theme at all Taipans’ home games, while the “Orange Army” will still be used to define members and passionate supporters.
While previously the Taipans’ brand and digital presence was recognised with the Orange Army tagline, the upcoming 2016/17 NBL season will predominantly utilise the abbreviation #AllForCNS to promote and emphasise the new charge.
“While it is the new mantra for the team, it is a concept that hopefully all of the fans will get behind. All For Cairns is not just a catchphrase, it’s an attitude and one that will unite all of us in the Far North,” said Mr Beecroft.
“Our commitment to the community has never been stronger, and we’re very proud of the new initiatives that have been introduced this year, which will only continue to grow.
“We are yet to see the impact Nate Jawai’s return will have on our Indigenous Programme, and we’re looking forward to the All For Cairns message resonating across all of our different activations.”
In conjunction with the launch of the new campaign, the Taipans mark a revised initiative with the Cairns and Hinterland Hospital and Health Service today.
Previously, Taipans’ hospital visits were reserved exclusively for Christmas, however in a new arrangement with the Health Service, the players will now visit Cairns Hospital every month in addition to their regularly scheduled appearances.
The Taipans host the Illawarra Hawks for two pre-season games this Friday and Sunday. Tickets are available from Cairns Basketball and Taipans HQ.